Privacy Policy
Last updated: August 2025
SW Football Academy is committed to protecting your privacy and ensuring your personal information is handled securely and responsibly. This Privacy Policy explains how personal information is collected, used, and protected when you interact with SW Football Academy through coaching sessions, academy programmes, our website, and related services.
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Who We Are
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SW Football Academy is a football coaching business based in Surrey, UK, offering one-to-one and group coaching sessions for all ages and abilities. It specialises in providing young, aspiring footballers with a clear pathway to professional opportunities, while building the skills, confidence, and mindset to excel both on and off the pitch.
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Information We Collect
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Personal information may be collected when you register for coaching sessions or academy programmes, contact us via email, phone, social media or website, subscribe to newsletters or updates, or attend events, matches, or trials organised by SW Football Academy.
Personal information collected may include names, addresses, dates of birth, email addresses, phone numbers, emergency contact details, medical information relevant to participation, and payment information. For website users, this may also include IP addresses, browser type, pages visited, and cookies.
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How Your Information Is Used
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Personal data is used to provide and manage coaching sessions, academy programmes, and events, communicate important updates, schedules, and changes to services, process payments and manage accounts, ensure player safety and well-being during sessions, send marketing communications (only if consent has been given), and maintain records for legal and safeguarding purposes.
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Lawful Basis for Processing
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Personal data is processed under the lawful bases of contract (to deliver services to you or your child), legal obligation (for safeguarding, health and safety, and HMRC requirements), consent (for marketing communications and use of photographs or videos for promotional purposes), and legitimate interests (to improve services and manage the business effectively).
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How Your Information Is Stored and Protected
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Personal information is stored securely using password-protected systems and, where necessary, locked physical storage. Appropriate technical and organisational measures are taken to protect against unauthorised access, loss, misuse, or disclosure of data. Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
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Sharing Your Information
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Personal data will never be sold. Information may be shared with professional clubs, scouts, or football organisations (only with consent), service providers such as payment processors and booking platforms, and governing bodies or authorities where legally required, for example in safeguarding matters.
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Cookies & Website Data
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The SW Football Academy website may use cookies to improve the browsing experience and analyse traffic. Cookie preferences can be controlled through browser settings.
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Your Rights
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Under UK GDPR, you have the right to access the personal data held about you, request correction of inaccurate data, request deletion of your data (subject to legal requirements), restrict or object to processing, and withdraw consent where applicable. To exercise these rights, please contact SW Football Academy using the details below.
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Safeguarding Children
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As SW Football Academy works extensively with children and young people, strict safeguarding policies are followed in line with The FA’s guidelines. All coaches are DBS checked. Parental or guardian consent will always be obtained before collecting or using a child's personal data, including photographs or videos for promotional purposes.
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Contact Us
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If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:
SW Football Academy
Goals Soccer Centre, Kingston Rd, Tolworth, Worcester Park, Surbiton KT5 9NT
Email: info@swfootballacademy.com
Phone: 07496 358783
Founded & run by: Mr Jamie Sendles-White
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Changes to This Policy
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This Privacy Policy may be updated from time to time. Any changes will be posted on the website with the updated revision date.